Apple has grabbed the top spot in Fortune's ranking of the world's most-admired companies, beating rivals such as Google (fourth place) and Microsoft (10th place).
A global management consulting firm, to survey approximately 15,000 industry executives and financial analysts in 64 industries to determine the company that has the strongest reputation, both in its industry segment and across multiple other segments. In 2008, the survey combined the previously separate listings of most admired U.S. and global companies into a single listing.
Companies in the survey are rated using attributes like quality of management, quality of products and services, innovativeness and financial soundness, with industry groupings determined using the Fortune 1000 listing and the Global 500 listing.
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